BETT 2013 from nick welch & barbara thompson on Vimeo.
And here's the text as well:
Learning - what a curious game. Twenty years now and it's looking the same:
classrooms, teachers, something to read.
Hotels, long flights, faculty lead.
We learn at work like we learned at school,
right?
Wrong! No stress, no working 'till
midnight.
Gone! Exams and cramming in low light
Now we discern that parents concern
is integral to how we learn
so that's why it matters more than a bit,
whether line mangers give a damn
No parents flak, no fear of failing,
no DT, career derailing
Now PowerPoint slides by while we keep one eye on the texts, text, i, phone, home, break, stop work, network,
not work
How dumb are we, not to see, that study
challenge-free
Is just an event. Like a movie. Or tea.
That Learning was event plus anxiety.
We've been working in learning while
learning ain't working.
Filling a role, intellectually shirking
We're protoscientific you and me - alchemy
before chemistry,
The talking cure for business ills - no
pills, instead
We 'network', run up bills, fill those
powerpoints until
They
break. For coffee. We know the drill.
They say we need professionalisation
The hell we do - like that will fix the
situation
Effect affects respect, results not certificates
Learning
profession is a contradiction
Our
impact just a work of fiction
iD degree - NLP - you don't fool me
we're right down there with homeopathy
Psychotherapy showed you could trade on
confusion,
Between things we like to do and the impact
illusion
Not being dramatic - i just want to stop and ask
'Bout the basic suppositions that underlie our task
'cause when I look back
I don't want to have to say
I did 'Edifying stuff in some non-specific
way'
Teaching isn't learning is what they say.
You still want to say that when you're old
and grey?
no I don't want to see an
industry where part of me longs to be free of KP 123, doing things differently,
not selling obscurity, or IT. Guilt free.
Maybe it's just me.
But if you want to complain, that's fine,
stand in line, One at a time!
So let me break it down, give it to you
straight
We're coming at the problem too little too
late
And now my friends it seems to me we face a choice of
destiny
The top down thing is history, now we learn for free,
p2p
So here it is, option number one
You make a living out of curation
Honeybee to you and me
Gather stories, lessons learned
Share best practice, stuff hard earned
Your every deed to feed the need of folk who must be
up to speed like 'that'
Outcomes guaranteed.
Collate resources - if they don't use 'em
It's your fault. Have no illusions
So then, option number two
From curator to creator is what you do
Not content, content to gather
You turn producer, make stuff that matters
Adverts, viral vide-o
3D, infographics, o-
And don't forget that they will let
You know if your nice short form video
Is good or no and they have tablets, apps like whoh!
and multimedia on the go
They trust stuff from folks they know - and you do
stuff and they're like so?
So here's the thing I want to know - are you ready?
Good to go?
Ace design skills head to toe? Or is your content just
'so so'
Oh.
Decide to set ID aside, don't hide
Instead learn quick
To Make sticky stuff or make stuff stick
The key to options one and two?
Know your audience through and through
Know what they like and what they don't
What they use, what they won't
The things they really care about
The challenges within, without
And the no1 thing we need to learn?
Is how to analyse concern
I know this won't make sense to you
Believe me when I say it's true
The one thing that all learnings share
Is the element of care.
I'll leave it there.
Wow Nick - stunning!
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